The cable industry’s biggest players have been fighting for months over whether to kill off their own streaming and cable services and if they can survive in a post-Internet world.
But as the cable industry grapples with a looming extinction crisis and the prospect of another recession, one of its biggest players is going to be taking its biggest shot at any of the game-changing innovations it’s made in recent years.
The cable companies have been on the front lines of the battle against the rise of streaming services that promise to give customers more control over how they watch shows and movies.
Streaming has become the dominant way for people to watch TV and movies online, but in the past few years, the industry has been facing a major backlash from the cord-cutting public.
The rise of Netflix and Amazon Prime has pushed cord-cutters to abandon cable and other pay TV packages and turn to cheaper, faster streaming options, and companies like Comcast, DirecTV, and Verizon have been trying to stop it.
But in recent weeks, the cable companies appear to be making a major shift, and one that could dramatically reshape the way people watch and watch TV.
“It’s very hard to predict what this will look like,” said Dan Stessel, the chief executive of Public Knowledge, a digital media watchdog.
“We’re just in the beginning stages of the transition from a pay TV paradigm to a streaming paradigm.
We’re still years away from that.”
Cable companies have long argued that they have the most to gain by not killing off their traditional pay TV services and they’ve also been fighting tooth and nail against companies like Netflix and HBO that offer a cheaper and faster way to watch movies and TV shows.
But the cable giants are now starting to look like they’re prepared to take the fight to those streaming services and their customers who subscribe to them.
Cable companies like AT&T, Comcast, and Time Warner have spent millions of dollars to promote their own offerings on the popular cable channels, with Directv even spending $2.3 million on a campaign this year to push Direcord.
But if the industry decides to stop offering traditional pay television services and start offering cheaper, more personalized, streaming services, those companies might lose out to Netflix and other streaming services like Amazon Prime.
Netflix’s success is based on its ability to create a massive library of high-quality content, which means its content is more valuable to pay TV subscribers than to cord-nevers, according to Nielsen data.
But streaming services have also proved to be more valuable than traditional pay-TV packages to consumers who don’t subscribe to cable.
Netflix has been able to do this by creating original content, including original series like Orange Is the New Black and Narcos, that are highly relevant to their target demographic, but also highly entertaining and popular.
That’s especially true for younger viewers, who are more likely to be watching more traditional TV.
In the past year, Netflix has built up a massive following of people in their 20s and 30s who like to binge-watch shows like House of Cards and Orange is the New Blood, and it’s also been able get a foothold among older viewers.
And Netflix has managed to tap into people’s love of old TV shows like Friends and Arrested Development.
These shows were the perfect place to start getting the attention and interest of younger viewers who were just starting to watch streaming services.
And those younger viewers were a big part of the success of the first season of Orange Is The New Black, which debuted last fall.
Netflix is also now targeting younger people, especially those who are just getting started in the streaming world, by offering premium, subscription-based streaming services to people who are paying a premium for cable or satellite TV.
But it’s not just younger viewers that Netflix is targeting.
Netflix recently launched its own streaming service, called Orange, which is being promoted by cable companies like Time Warner.
Netflix hopes to be able to offer customers a subscription-only experience, which will allow people to get access to new shows and more movies every month without having to subscribe to a cable company.
“If we’re really going to make this the future, we’re going to have to be a part of that,” Netflix CEO Reed Hastings told the Wall Street Journal in October.
Netflix also is going after cable companies’ biggest competitors in streaming services with the aim of making them less competitive.
Comcast and Direcnet are the largest pay-television providers in the U.S. and they have been actively courting new competitors like Hulu and Amazon to launch new services that would offer better value for subscribers.
But cable companies are fighting back hard against Netflix and others.
In December, Comcast filed a complaint against Netflix, accusing the streaming giant of violating its terms of service and its obligations under the Sherman Antitrust Act.
“This complaint alleges that Netflix’s ‘unfair and deceptive practices’ against Comcast and its affiliates constitute anticompetitive conduct,” Comcast